Thursday, October 13, 2022

The W Series Funding Challenges

 


The W Series announced that its season has been cut short. Funding issues are cited as a reason. The women's only  motorsport competition was designed to get more women involved. There are some criticisms about the W Series. There is no reason that women cannot compete with men in other established races. Physical fitness such as strength and running speed are not major factors. The sport is non-contact. The physical challenge is the amount of G-force present and being skilled with the car. The great aspect of this is that a large number of female athletes in motorsport are together. The other dimension is unnecessary sex segregation. A man would not be allowed to participate in the race. If there was an official rule to keep women out of racing the objections would be numerous. Motorsport does not need a women's only gym. The motivation is understandable, but there are issue that come with that. Perhaps the W Series could be a training ground for female athletes to compete in Formula 1 or NASCAR. The races could be used to increase skills and develop new talent. Jamie Chadwick has shown promise winning three championships. Although the W Series  can be criticized, one should not hope for its failure. Sponsorship and fundraising efforts must increase to save the W Series. Then ticket sales must increase, along with building a fan base. Funding challenges are one of the biggest obstacles to women's sports. CEO Catherine Bond Muir must develop a new business model based on these solutions. What can be speculated is that the W Series in the 2023 season will have fewer races.